THE HSWAGATA BUDDHA TOOTH RELIC PRESERVATION MUSEUM
FOR INTERNAL USE ONLY
Template No.: T249
Template Title: Reputational Repair & Public Clarification Plan (Facts + Calm Tone)
Related Research Case IDs / Cluster: Cluster F – HGT Conflicts & Security (Cases 66–85)
Linked Templates / Policies: T244 (Media Response & Fact-Check Log), T233 (Official Communication Verification), T230 (Evidence Assessment), T231 (Actions Tracker), T246 (Confidentiality Decision), Spokesperson Rule
Date of form: ____ / ____ / ______
Prepared by / Role: _______________________
Office / Unit: ____________________________
Country / Location: _______________________
Confidentiality Level:
Internal only [ ] Restricted [ ] Sacred-Restricted / Sensitive [ ]
Use of this form (tick):
New case / action [ ] Follow-up [ ] Annual review [ ] Archive only [ ]
A) Case link and purpose
Linked Case ID (if any): ___________________________
Linked T244 Log ID(s): ___________________________
Purpose (tick):
Correct false information [ ]
Reduce panic and conflict [ ]
Protect trust in relic stewardship [ ]
Repair relationships with community/partners [ ]
Other: _______________________________
B) Problem statement (simple)
What happened to reputation/trust? (3–6 lines, facts only)
Main issue type (tick):
Rumour [ ] Wrong news report [ ] Fake “official order” [ ] Misunderstanding [ ] Conflict accusation [ ] Other: ______
C) Risk and sensitivity check
Risk level now (from T232): Low [ ] Med [ ] High [ ] Critical [ ]
Sensitive details that must NOT be shared (tick):
Relic location/storage label [ ] Keys/access list [ ] Route/time plans [ ] Security gaps [ ] Personal data [ ] Sacred-Restricted info [ ] Other: ______
Confidentiality level confirmed (T246 completed)? Yes [ ] No [ ]
D) Verified facts (what we can safely say)
(Use only verified facts. Link to T233/T230/T244 internally.)
Fact 1: _____________________________________________________________
Fact 2: _____________________________________________________________
Fact 3: _____________________________________________________________
Fact 4 (optional): ___________________________________________________
Things still unknown (say “under review”):
E) Key audiences (who needs trust repair)
Tick all that apply:
General public [ ] Local community [ ] Donors [ ] Monastic community [ ] Scholars [ ] Government/heritage office [ ] Media/outlets [ ] Online followers [ ] Staff/volunteers [ ] Other: ______
F) Main message plan (calm + short)
Tone rules (tick):
Calm [ ] Respectful [ ] Non-blaming [ ] Fact-based [ ] Short [ ]
Main message (one sentence):
Support points (3–5 bullets):
What we will NOT say publicly (simple list):
G) Channels and actions (what we will do)
Choose channels (tick):
Official website statement [ ] Official social page [ ] Press reply letter [ ] Community meeting [ ] Partner letter (temples/institutions) [ ] FAQ sheet [ ] Poster/notice at site [ ] Other: ______
Action table (add to T231):
| Action | Channel | Owner (role) | Due date | Approval needed (tick) | Status |
|---|---|---|---|---|---|
| Draft message | ______ | ______ | //____ | Head [ ] Board [ ] Legal [ ] | Not started [ ] In progress [ ] Done [ ] |
| Publish / send | ______ | ______ | //____ | Head [ ] Board [ ] Legal [ ] | Not started [ ] In progress [ ] Done [ ] |
| Ask for correction | ______ | ______ | //____ | Head [ ] Board [ ] Legal [ ] | Not started [ ] In progress [ ] Done [ ] |
| Monitor reactions | ______ | ______ | //____ | Head [ ] Board [ ] | Not started [ ] In progress [ ] Done [ ] |
H) Draft public clarification (short text)
Spokesperson (role): __________________________
Approval level required: Head [ ] Board [ ] Legal [ ]
Draft (5–12 lines max):
Check before publish (tick):
No sensitive details included [ ] Facts verified [ ] Tone calm [ ] No blame [ ] Contact point included [ ]
I) Community repair steps (optional, if needed)
Tick steps planned:
Private meeting with key community leaders [ ]
Invite neutral adviser/elder monk for calm dialogue [ ]
Explain stewardship process (general, not sensitive) [ ]
Listening session (collect concerns) [ ]
Training for staff on calm communication [ ]
Other: _______________________________
Notes (2–6 lines):
J) Monitoring and success signs
Monitoring period: From //____ to //____
Signs we want to see (tick):
Rumours reduce [ ] Threats reduce [ ] Crowd risk reduces [ ] Media correction posted [ ] Community trust improves [ ] Online comments calmer [ ] Other: ______
How we will monitor:
Platform checks [ ] Partner feedback [ ] Visitor feedback [ ] Media search [ ] Other: ______
K) Escalation (if response increases harm)
Escalate to: Security Lead [ ] Head [ ] Board [ ] Legal/authority [ ]
Trigger examples (tick):
New threats [ ] Crowd pressure [ ] Fake documents spread more [ ] Doxxing/personal risk [ ] Other: ______
L) Filing and close-out
Stored at (cabinet/folder label): ______________________________________
Status: Open [ ] Monitoring [ ] Closed [ ]
Closure date (if closed): //______
Closure note (3–6 lines):
M) Sign-off
Prepared by (Name): _________________________ Role: ___________________
Signature: _________________________________ Date: //______
Approved by (Supervisor/Head/Board) (Name): __________________________
Signature: _________________________________ Date: //______
